Selby Gildemacher operates under the moniker of PIEK!, a contemporary and dynamic multidisciplinary art group from The Netherlands. His work involves a humoristic and ironic view on contemporary society. The group explores current social structures through video, websites, performances, installations, iphone apps and pop music. It is often site and time specific, using interactivity to make the viewer an accomplice. Next to his work as an artist, he is part of Hackers & Designers and an art advisor for the city of Assen.